Unit 4 · Marketing
4.6 International marketing HL only
Opportunities and threats of selling across borders. HL only.
In this section
- Ways to enter international markets
- Advantages and disadvantages of entering international markets
- Global or local?
Plus practice questions with model answers and automatic marking.
This section is part of the full course
Full access is 15 € a month, with the first 7 days free. Full Paper 1, 2 and 3 simulations, hundreds of exam-style questions, automatic grading with feedback that explains every mark, and invaluable exam tips and model answers. Every unit, the toolkit, flashcards and unlimited generated exams.