Unit 4 · Marketing
4.5 The seven Ps of the marketing mix
The 4Ps for products, the 7Ps for services, and how to use them in an exam answer.
In this section
- 1. Product
- 2. Price
- 3. Promotion
- 4. Place
- 5. People
- 6. Processes
- 7. Physical evidence
- Appropriate marketing mixes
Plus practice questions with model answers and automatic marking.
This section is part of the full course
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