Unit 4 · Marketing
4.2 Marketing planning
Who to sell to, how to stand out, and how to plan marketing activities.
In this section
- The role of marketing planning
- Segmentation, targeting and positioning
- Markets within markets, and niche markets
- Unique selling point and differentiation
Plus practice questions with model answers and automatic marking.
This section is part of the full course
Full access is 15 € a month, with the first 7 days free. Full Paper 1, 2 and 3 simulations, hundreds of exam-style questions, automatic grading with feedback that explains every mark, and invaluable exam tips and model answers. Every unit, the toolkit, flashcards and unlimited generated exams.